Dot.art Design

 

The Fundamentals of Web Design

Web design is typically thought of as a task best left to professionals. However, if the basic fundamentals are adhered to, the initial set up is not that difficult. This blog will encourage readers to learn the basics of web design and set up their own site. Exciting articles will cover how to ensure a website is mobile-friendly, the best fonts and colours for user experience, how to structure menus, and add media such as videos. Of course, content is essential, and discussions include whether it is better to have a blog or a static home page.

Tailoring Your Website for Your Target Audience

30 Apr 2024

Part of your website design planning needs to take into consideration the people you want to attract. Focus on both the products or services you offer and the consumers you aim to reach.

Work Out Who Your Target Audience Is

The first step in working out who you want to sell to is to consider the product. If you offer beauty products or hair accessories then you are aiming your site at women, or even young adults. Part of your website design here may mean you looking at a softer, feminine image but with some brighter colours to catch the eye. Alternatively, a product range such as retro fashion items will have a much wider appeal in terms of demographics. It may mean you should simply base the design on a vintage theme rather than try to aim it at a narrow audience.

Watch the Competition

It will pay to keep an eye on what the competition is doing. If your competitors have eye-catching websites that are receiving thousands of visitors each month then they are doing something right and you should try to capture the imagination of your target audience in the same way. However, you must avoid copying anyone else's web design and make yours unique if you want to stand out.

A good website design is also a flexible one. If it starts to feel stale or your target audience changes, be prepared to update whenever needed. This will help to keep your brand fresh in the minds of your customers.

Why Your Site Should Have a Blog Section

28 May 2021

While many websites still thrive without a blog section, blogs are still an essential part of a website. With a blog on your site, you will receive more traffic, and your site's SEO can only be better. It also helps to build good customer relations.

How to Make Your Website Mobile-Friendly

24 Apr 2021

The use of mobile phones has gained unbeatable popularity, and that's why every website owner strives to make their website mobile-friendly. Developers can do this by keeping the design simple, avoiding text-blocking ads, making the site responsive, increasing the size of buttons, and using large fonts.

How to Speed Up Your Website

19 Mar 2021

Just imagine being on a website that takes minutes to load. It can be frustrating. To ensure your site has good speed, you may want to minimize plugins, relocate to a better host, optimize image and video sizes, and reduce the number of CSS files.