Tailoring Your Website for Your Target Audience
Part of your website design planning needs to take into consideration the people you want to attract. Focus on both the products or services you offer and the consumers you aim to reach.
Work Out Who Your Target Audience Is
The first step in working out who you want to sell to is to consider the product. If you offer beauty products or hair accessories then you are aiming your site at women, or even young adults. Part of your website design here may mean you looking at a softer, feminine image but with some brighter colours to catch the eye. Alternatively, a product range such as retro fashion items will have a much wider appeal in terms of demographics. It may mean you should simply base the design on a vintage theme rather than try to aim it at a narrow audience.
Watch the Competition
It will pay to keep an eye on what the competition is doing. If your competitors have eye-catching websites that are receiving thousands of visitors each month then they are doing something right and you should try to capture the imagination of your target audience in the same way. However, you must avoid copying anyone else's web design and make yours unique if you want to stand out.
A good website design is also a flexible one. If it starts to feel stale or your target audience changes, be prepared to update whenever needed. This will help to keep your brand fresh in the minds of your customers.